Umesh Choori joined JustAnswer in 2018 and currently heads Customer Acquisition. Choori brings over 25 years of experience at start-ups and Fortune 100 companies, in the US and India. He joined JustAnswer from Reliance Jio ($20 billion start-up), where he played a key role in the digital launch of new brands, acquiring the first 100 million paid subscribers in 170 days. Prior to Jio, Choori led marketing and analytics at a few start-ups in India. Prior to his India stint, Choori worked at Web.com, Network Solutions, Capital One, IBM, and GE, holding various roles in analytics, project management, product management and business consulting. He is also an investor in renewable energy companies and supports NGOs in India. Choori has a MBA from Ross Business School, University of Michigan, Ann Arbor. He also holds a MS from University of Oklahoma and a BS (Hons) from Indian Institute of Technology, Kharagpur, both in Chemical Engineering. In his free time, he reconnoiters robotics, explores AI/ML algorithms and ponders on Vedic sciences.